Stephanie + Aaron // Wedding | The Greenbrier

I am thrilled to finally share Stephanie + Aaron’s incredible wedding we shot a few months ago at The Greenbrier in West Virginia. Nestled in the mountains, the Greenbrier is an incredible venue that provided the perfect backdrop for Stephanie & Aaron’s wedding.  I loved all the little details Stephanie picked for the prep, ceremony, and reception, but my favorite part was their heartfelt vows and the sense of tradition throughout the day. It was fantastic to work alongside David Abel and such a great team of wedding vendors. After the beautiful ceremony, guests moved to the reception in the main ballroom where the band, Attraction, kicked off the evening. The entire day was so relaxed, and everything really came together perfectly. I really hope you enjoy Stephanie & Aaron’s film below!

  • December 12, 2012 - 1:44 am

    Joseph David Abel - This turned out so well, awesome awesome work!

  • December 12, 2012 - 2:15 am

    Josh Gooden - Thanks!! It was great working with you!

  • January 4, 2013 - 11:51 pm

    Tammy Williams Keefer - Okay, this just made me sob. Well done, Josh Gooden.

  • January 7, 2013 - 12:20 am

    Josh Gooden - Aw thanks Tammy!! :]

  • November 11, 2013 - 5:53 pm

    Jaimie Cash Chism - this is amazing! great job!

Josh + Aislinn // Wedding | Chantilly, VA

I absolutely loved getting to know Josh & Aislinn over the last few months and was thrilled to capture their wedding in late September. They have been together for six and a half years and met at James Madison University. Josh proposed at JMU and on the same day they were engaged, they also welcomed Vega, their adorable yellow labrador, to the family (she also made an appearance on the wedding day :]). The ceremony was held at St. Andrew the Apostle Catholic Church & the absolutely beautiful reception was held at Sun Crest Manor. While it rained at first during cocktail hour, it quickly lifted for some absolutely incredible light & clouds (some of the best I have seen). While Vega was not allowed at the venue, Josh’s brother was able to sneak in the JMU duke dog for a surprise appearance and the JMU fight song. It was absolutely hilarious and it was so fun to see how they incorporated so much of themselves in the littlest of details throughout the day. John Caniford of JJDJ Entertainment got the party started and the dancing was phenomenal. I cannot stress enough how important a good DJ is and John really brings a lot to the table. The lighting he provided was just insane and it absolutely transformed the feeling of the reception. I also got to work with Bo Song of Carmen Wang Photography, who was super fun to work alongside and Brenda of Creations by Brenda. I hope you enjoy Josh & Aislinn’s film below!! :]

 All music licensed through The Music Bed

Pandora Jewelry // Winter 2012

One of the most surprising aspects of a thirty second commercial is how involving it can be to create. With only thirty seconds, do you show product, tell a story, or try to do both? As with everything I create, story is key, but as I quickly learned there is a fine balance between story & product. A few months ago, I shot a small bracelet commercial for Pandora Jewelry, which was amazing, but I knew I could do better with more production time. After all, I had only an hour to shoot with minimal gear before catching my flight. The client loved it and just a few weeks ago, Pandora contacted me again to do a similar spot that showed more pieces, but realizing the potential, I pitched a different concept that tried to marry product with a story. With my wedding experience as a background, I developed a simple love story of a girl daydreaming about her future to give us the unique option of a casual scene, and then transition to more of a formal setting. Once I had written the script, everything went into motion. I immediately looked for a couple, stylist, location, and the music that would tie it all together. It was a certainly a challenge as I quickly realized that with everyone’s schedules, I would have to shoot it the same time next week. Luckily, I had some amazing talent to help me. Sera Petras, a fantastic photographer & stylist, came aboard to help with wardrobe, styling, and to make sure I did not miss anything throughout the four hours we had on location. It was great as I could focus more on working with the talent and camera work without having to constantly look for flyaways or the correct placement of jewelry. Caroline & Andrew served as our wonderful talent, and it was so neat to work with them again after they served as models for the Elisa B. promotional shoot last year. Oak Ridge Estate in Arrington, VA served as our location, and it was absolutely fantastic. The staff was incredibly helpful in securing a room to shoot in and the grounds are just stunning (well worth a visit). Once everything was lined up, it was time to shoot.

Pandora sent me their “Starry Night Collection” to work with and it was amazing. The store managers put together two sets to go with the casual and formal wear. For the daylight scenes, they chose to go with a lighter palette of colors and more wintery charms, and then a darker palette for the formal scene. The pieces were gorgeous and it was so neat to shoot them on models instead of a typical white background. To get the most of the jewelry and location, I chose to shoot this piece with the Canon C300, which allows a greater range of highlights and shadow detail. It proved incredibly useful for giving this piece more of a dynamic film look and allowing more room later in postproduction. I went with a cooler look than most of my pieces to emphasis winter. The hilarious thing is that with all the cold days we have had the last few weeks, it happened to be 76 with clear skies. At least we had no issues with red noses, even though the models had to be sweating at some point. We shot a few pieces in the gardens at Oak Ridge and then headed inside for the formal scene. The interior location was gorgeous (very French) with a fireplace and two beautiful windows. Originally, I lit the room with a 1k, but found it to be a bit too bright, so we took it away and added some Christmas lights in the background to give it more of that wintery feel and some extra bokeh. The key light was the window and then I added a hair light to give it some warmth. It took a few tries to get the necklace to lay correctly when he put it on, but it turned out beautiful. With so many close-ups, I chose to skip the sliders & steadicam and just use a tripod. Sometimes the simplest of movement is all you need and in this case, it was. The greatest thing about this spot is that we really wanted to show that Pandora is more than just charm bracelets. They have stackable rings, necklaces, earrings, and watches to complete the look. Between the two scenes, the viewer has the opportunity to see a full set of pieces in two different settings. After the shoot, we paired the visuals with Holley Maher’s “Perfect Day” (licensed through The Music Bed) and we were set. I created two versions, which I will share with you today. The first is more of a directors cut that shows more of the story, where as the second features more product. I had such an amazing time working on this and I am so thrilled to share these two spots with you below.

Client: Pandora Jewelry

Agency: MOJO Advertising

Director/D.P/Editor – Josh Gooden

Stylist – Sera Petras

Models - Caroline and Andrew Ornee

Music: Holley Maher – “Perfect Day”

Location: Oak Ridge Estate in Arrington, VA

Kathy + Isac // Wedding | Richmond, Virginia

I remember the first time talking with Kathy & Isac over a year ago about their wedding day and how they were both so ready for this point in their relationship. They met as sophomores in college at VCU & began dating a few months after.  They have been together ever since (about 7.5 years). The heartfelt wedding ceremony took place at The Church of The Sacred Heart (its absolutely amazing). After the ceremony, we followed Kathy & Isac for a small photo session with their two dogs, before heading to Artworks Studio & Galleries for the reception. We had a fantastic time getting to know Kathy & Isac over the last few months, and I am so excited to share their film with you below.

Music licensed through The Music Bed


  • November 15, 2012 - 11:50 pm

    Kathy Gabriel-Crouch - Thanks so much Josh! We love it!

Lauren + Joe // Wedding | Charlottesville, Virginia

A few weeks ago, we traveled to Charlottesville, Virginia for Lauren & Joe’s gorgeous wedding at Castle Hill Cider. I really loved how Lauren & Joe incorporated their love of live music throughout the wedding day. An amazing bluegrass band played as Lauren walked down the aisle and “The Real Geniuses”  got the party started at the reception. From their wedding table cards with the names of concerts they have attended to their Quaker guest poster, they let their personalities shine throughout the details. We had such a great time getting to know Lauren + Joe & I am excited to share their film with you below!

Music licensed with permission through The Music Bed


  • October 30, 2012 - 11:45 pm

    Lauren Bull Schmitt - Thank you Josh! We absolutely love it- you really captured our special day:)

  • October 31, 2012 - 12:15 am

    Carol Ilgenfritz Bull - Love it! So fun to relive that wonderful day!

  • October 31, 2012 - 12:30 am

    Jill C. Kappert Piel - Such an awesome video. Thank you for sharing it with us. We wish we could have been there.