This Summer I had an awesome opportunity to head out to Stuttgart, Arkansas to work on a commercial for Wilkerson Jewelers and Pandora in Little Rock. Having previously been to Little Rock for other commercial work, I was almost expecting Stuttgart to be a hilly/urban landscape, but I could not have been more wrong. Instead, it was endless rice fields and flatness for as long as one could see. It was incredible and a much different beauty then one would see an hour away from Little Rock. I knew I had to implement it into the commercial, and that is just what we did. After jumping a few ditches, I managed to end up in a rice field with an incredible view of the city to show the beauty of driving there and then the portions of the city itself. I particularly liked the old pioneer museum and schoolhouse, which you can see above. Beside the jewelry store was even an old hotel that Ernest Hemingway stayed at on his hunting trips. It was fascinating to learn the history of city, and to connect with the staff at Wilkerson Jewelers. On the shoot day, Jason and Loree Dickson from MOJO Advertising came by to help and they were fantastic to work with throughout the shoot and edit. The objective for the commercial was really to promote their annual August sale, but I feel like we were able to create a piece that not only speaks of the sale, but also the city and what one experiences when they visit.
Before I left Arkansas, we were able to shoot another commercial for the Pandora Store’s bracelet event in Little Rock. It was great to meet the staff of the store, as well as to work with Kandy and Loree again on this project. It was a lot of fun arranging the jewelry and shooting for a very clean look to match Pandora’s branding. The commercial is now airing in Little Rock, Denver, Pennsylvania, Des Moines, and Michigan.
All music in both commercials is licensed through WithEtiquette.