For the past year and a half, I have been working on one of my greatest personal projects & I am thrilled to finally unveil it to you. For the first three years of my business, I struggled to find a studio space to call my own. No matter how far I searched, the spaces were either too expensive or unavailable, so I decided that my only option was to build it myself. With the help of my parents & an awesome set of contractors, we turned our unfinished garage into a fun, inspiring, and functional workspace (maybe even a man cave).

In December of 2011, we cleaned out the garage and our contractor helped us envision the room. We chose to go with a light color for the walls that would compliment my logo and we worked from there. By far the hardest part was choosing the flooring. I hated the idea of tile, but then we started looking at older homes in Colonial Williamsburg that used it for an entry way and found a color scheme that did not immediately draw attention. While it was stressful at first trying to envision it, I think it turned out wonderful and matched the colors in my brand almost perfectly. With my limited interior design knowledge, I turned to my great friend, Ashley Goodwin, to help design the space. Ashley came up with detailed drawing for each section, which really helped us to envision the space.

We divided the space into four distinct sections, which are the gallery, workspace, equipment storage, and media center. The most challenging part of the room was choosing prints & laying out the gallery wall. I decided to devote one section of images to lifestyle and the other for travel. Currently I have a small section for weddings, modeling work, and my adventures in Paris & Boston. My goal is to update this every few months with new images. To light up the area, we found some wonderful track lights at Pottery Barn.  The second area is the workspace that includes my two iMacs for editing, an inspiration board, client schedule, and a mountain of hard drives. The third area that is located near the entrance is our equipment rack and storage. It is so nice to come home at one or three in the morning from a shoot and be able to quickly stack our gear in a secure location without dragging it through the house. We found the industrial shelves from a company in Norfolk, Virginia and I think they compliment the space well. Above it, I have a collection of film cameras that I frequently use, as well as a Super 16mm projector and some fun 8mm cameras. With my Leica obsession, I found a  vintage Leica dealer sign to put above the door frame.  The fourth area is the media center and I went all out on this. I finally was able to justify a 62-inch television with surround sound to really let my clients experience our films. Once clients have experienced our work, they can sit in my small Parisian cafe while sipping Coca-Cola from the 1956 Vendo machine. I know the Coke machine sounds slightly out of place, but I just do not think I could live without it. It not only holds 120 bottles of the finest Coke (we are talking real sugarcane), but Cheerwine, Fanta, Sprite, water, and a selection of beers as well.

While the studio will continue to evolve, I am so excited to be able to have a space of my own where I can create & share in. I plan to create a few films in the studio this year that will show more of the space and to share a little bit more of us with our clients. If you are near Harrisonburg, Virginia, we would love to have you stop by and check it out. I hope enjoy some images of the space below!

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Contractor: Lawrence Eby of Quality Trimworx, LLC

Sketches and design: Ashley Goodwin

Furniture & lighting: Pottery Barn

Antiques: Factory Antique Mall in Verona, Virginia

Paintings: Colonial Williamsburg Foundation

Images: Josh Gooden & Caleb Jenkins (Leica Polaroid)

  • February 10, 2013 - 3:52 pm

    Ashley Goodwin - Looks FAB josh!! Love all the details that pulled it together. Although I am about to come kidnap all that pretty gear! ;)

  • February 10, 2013 - 8:54 pm

    Lizza Maryann - Looks great! Congratulations Josh!

  • February 10, 2013 - 8:56 pm

    Debbie Amato - looks awesome Josh – a calming place to work with everything in its place.

  • February 10, 2013 - 9:37 pm

    Luänne Brown Austin - What a great space, with all the things you love best!

  • February 10, 2013 - 9:50 pm

    Vicky Baugher Hensley - Congratulations and best wishes!

  • February 11, 2013 - 2:09 am

    Larry Lamb - Great Space, Good luck! Keep on following your Dreams.

  • February 11, 2013 - 12:21 pm

    Abby Grace - It’s so RAD. I love the light fixtures and ceiling fan- everything looks AWESOME!

  • February 11, 2013 - 1:30 pm

    Rachel Kolb - I LOVE this space and all the details. Great job!! Also, can I ask where you found your fan? I’ve been looking at flea markets and thrift stores for several years now, but I’ve never been able to find one. Just curious where you stumbled upon that treasure. :) Your hard work has paid off . . . the space is amazing!

  • February 11, 2013 - 6:08 pm

    Anna Burke - It looks great, Josh!

  • February 11, 2013 - 10:58 pm

    Rob Dunlop - That looks amazing! Can I live there please?

  • February 19, 2013 - 3:38 pm

    Randy Lowery - Very Nice !

Channah and Russ are one of the most thoughtful & creative couples we have worked with.  I loved that they had a fun story to tell and their closest friends told it. Their genuine love towards one another throughout the wedding day was incredible & was shared equally among their friends and family. The wedding & reception took place at the gorgeous Pippin Hill Farm & Vineyards located outside of Charlottesville, Virginia. Having shot there previously, I was thrilled to hear that Channah & Russ had chosen to have their ceremony at sunset. The view is simply stunning and the light is beyond incredible. After the heartfelt ceremony, guests headed inside for the reception. I loved that there were so many personal touches throughout the reception area, which included some incredible artwork created by Channah’s aunt and the cake that was decorated by Channah’s mother. Simply Chic Events & Beehive Events simply did a phenomenal job with the space. DJ D-Mac got the party started and it was awesome. I am not sure if the traditional hora dance will ever get old as it is so much fun to experience. We had such a great time getting to know Channah & Russ and I hope you enjoy their film below!

  • February 8, 2013 - 3:24 pm

    Meredith Sledge - This is so wonderful!!!! Love, love, love it!!!

  • February 9, 2013 - 4:10 am

    Jordan Baker - another “wow” piece of work.

  • February 11, 2013 - 2:47 am

    Aunt Cecil - AWESOME! Wish I could have had you to video a special wedding for me. Simply marvelous the way you put together the visual with the audio. WOW! LOVE IT!

  • February 21, 2013 - 7:52 pm

    Yuri Weisberg - I guess that the film is really good, though I couldn’t see it properly because of lot of stops. But still the newly married couple is wonderful and their parents re happy.
    Love each other and life long and happy life.

09710036web Bridgewater Fire // Equipped To Serve

A few weeks ago, I had the opportunity to work with Vada Kelley & the great team at Estland Design, on a fundraising campaign for one of our local fire departments in Bridgewater, Virginia. Vada & I have worked on various commercial projects together and its always so much fun. We created a five minute film to introduce the local community to Bridgwater Fire Department’s new fire station & to also provide promotional images for their newly designed website & fundraising campaign. The production lasted two days and we had both Vada Kelley & Barbara Finnegan on set as script supervisors and to help guide the interviews.  It was so neat to work on a project for such a great cause and to meet some of the great men & women that serve our community. They also gave me the opportunity to live out my childhood dream of riding in a firetruck (on a live call..yes folks..a hot firetruck) and for that I am forever grateful. Enjoy the film below!

With all the projects I am currently working on, I haven’t much time for personal projects, so I always try to shoot a few film images on commercial shoots. The image at the beginning of the post was shot with with my lovely Leica M6 & Tri-X. To me, this image just feels timeless with their uniforms and strong stance.  The film was shot on the Canon C300, which we recently acquired after our shoot with Pandora Jewelry. With the documentary style we were going for in this film & the range of lighting situations, it made the most sense.

I am thrilled to finally share Laura & Charles’s beautiful wedding we shot outside of Richmond, Virginia. They chose one of my favorite venues, The Mill at Fine Creek, to prepare for the today, and it also served as their reception space. The area is filled with ruins of an old mill, cottages, and amazing rock formations surrounding the venue, so there was no shortage of amazing locations. Before the ceremony, Laura & Charles wrote each other letters which they read aloud to their closest friends. It was amazing to hear of the love they had for each other and how ready they were for this day. While we were limited to the back of the church for most of the ceremony, it was unique in that we were able to capture Laura’s expression when she first saw Charles. After the ceremony, guests headed back to The Mill at Fine Creek for the reception, and Eric from Choice Entertainment took the party late into the night. I hope you enjoy a small look at Laura & Charles’s wedding day below!

Music licensed through The Music Bed

  • January 10, 2013 - 1:41 am

    Jean L Bartnik - That is just so beautiful and the best memory keepsake. You could ever have. I just loved it.

  • January 10, 2013 - 2:06 am

    Kimmie Dill Portz - Love this!

  • January 17, 2013 - 6:53 pm

    Samantha Leslie - I just finished watching, and I can’t lie – tears came to my eyes! You two are so beautiful together…I’m so thrilled for you Laura, all my love xoxooxx.

000034150026A 2012 // A reflection & a leap of faith

Four years ago, I sat in my high school journalism class dreaming of what the future would bring and today it certainly is bright. I could not be more thankful for all of the incredible friends, co-workers, co-collaborators, clients, and most definitely you – the incredible art, design, and popular culture community that exists here and continues to inspire & push me closer to my dreams. It feels like yesterday I was just writing a reflection of 2011 and how it drove me to emphasis story throughout my work. This year out of all has been a roller coaster of experiences. From the twenty-eight incredible couples that we have had the privilege to work with to opportunities to tell stories for commercial clients like Pandora Jewelry, I am forever grateful that they could be apart of my story. I felt 2012 was the pinnacle of everything I have learned thus far, and I was able to discover myself not only as an artist, but also as a person. Today I want to look forward and share with you my goals for 2013 and beyond.

1) Life is a fine balance.

The most important aspect I learned throughout this year is that I needed to find a balance in my work. As someone that does directing, shooting, editing, and then running a business, it is hard to step away and relax. In 2013, I plan to change that by cutting my number of wedding commissions in half, and giving myself some time to take on more commercial and personal projects. My dream when starting this was eventually to become a director of photography for movies and commercials. In fact, that is exactly what I did on smaller scale before I shot weddings. I worked with many small businesses to share their stories on a personal level instead of developing mindless sale ads that rarely connect with their potential customers. It was great, but once I learned that the same could be done with weddings where a story is key, I jumped in. Since then, I have shot well over a hundred weddings, but what consistently brings me back is the incredible stories we have a chance to tell. By cutting our commissions in half, I cannot only focus more on a select few couples, but also have room to pursue my dream of collaborating with other talented filmmakers on a movie or documentary. I get so excited when I can share personal projects too, so 2013 will be a great year to refocus and expand.

2) Education

Throughout the last four years, I feel like I have gained quite an education in running a business and managing clients. I have also had some incredible mentors along the way that have pushed and encouraged me to continue pursuing my dreams. I would love to give some of that knowledge back to those who are you just starting out and those who are interesting in learning this unique business. So far I have learned that it is mostly all in whom you know and that there is absolutely no defined path. I have a started a Tumblr, where you can ask questions, as well as see the stories of my personal images. I hope to make this a great resource for those looking to get into wedding cinematography especially. At some point, I also want to do a small workshop & mentor sessions for those who want to learn more about digital cinema and especially the workflow with the HD-DSLRS (contact me here if your interested).

3) Traveling & networking

My trip to Paris & London this year was an incredible and inspiring experience. As Tim says in his book “The 4-Hour Workweek”, I to take more “mini-retirements” to recharge and channel my creativity. Its no secret that I am most inspired when I am able to travel and I really want to see more of the world and this country next year. Los Angeles would be a start! I also want to meet up with some of my mentors from when I first started and network with more filmmakers throughout the country. I am not a one-man army and I would love to be able to collaborate more with some of my talented friends nearby and across the world.

4) Branding. Its time for a new website & blog.

Its time to be honest. I have been so incredibly busy with work this past year that I have not had time to keep this place looking fresh. I hope to start with eliminating the traditional website and creating more of a blog site where everything is easier to find. While I cannot promise I will post everyday, I do want to post every week – two weeks with new films, stories, and educational resources. I am going to start with posting our new studio soon, which has been a year in the making (mostly because I have been so busy).

I am humbled that everyday I can wake up and continue to create films. Thank you for all of your support these last four years and I look forward to sharing more with you in 2013 and beyond.


  • December 30, 2012 - 9:28 pm

    Meredith Sledge - Loved reading this! It’s so fun to hear about plans and hopes!

  • December 31, 2012 - 8:23 pm

    Luänne Brown Austin - You work so hard, Josh. Add that to your dreams and they’re sure to come true!

  • January 1, 2013 - 9:09 pm

    Josh Gooden - Thanks Luanne!! :] I hope you have been doing well! You will have to come see the studio soon.