Questions & Answers | Josh

//how do you describe your style?

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I would describe my style as journalistic, unique, and modern. We give some direction to our portraits, but we strive to capture them unobtrusively and naturally.

//where do you find inspiration?
My photographic inspiration comes from stories, music, traveling, art, nature, and culture.

//favorite things to film at weddings?
Details are my absolute favorite things to shoot at weddings. I find them so important and reflective of the bride and groom. We strive really strive for capturing the atmosphere and high emotions of the event.

//what did you do before filmmaking?
Before photography, I was an avid traveler. I lived in England as an exchange student for two summers and loved every minute of it. The culture, people, and landscape forever changed who I was and it continues to inspire me today. I also won several awards for my work as a web designer, but I soon found that my true passion was photography and cinematography.

//what do you do when you’re not behind the camera?
I love to go road bicycling. Often you will find me riding through Harrisonburg, Virginia with some friends on the weekly classic ride. I also enjoy going to the cinema and writing.

//favorite artists?
I have many favorites, but Joe Wright would have to be the one that inspired me the most. His style of warm colors and tracking shots always reflect in my work.

Featured Columnist at Zacuto.com | Personal

Screen shot 2010 02 09 at 9.33.21 PM Featured Columnist at Zacuto.com | Personal

Recently I was offered the chance to write for Zacuto, which is one of the largest camera accessory manufacturers in the United States. Their mission is to provide a resource for filmmakers to learn and gain inspiration from, and I am honored to be able to contribute to that. Check out my first post, “How To Market Your Film The Social Media Way,” by visiting their articles section.

I look forward to sharing some very exciting articles with you over the next few weeks and some great shoots + films!

Roberson’s Fine Jewelry – Engagement Spot (30 Seconds)

I directed, shot, and edited a few commercials for Roberson’s Fine Jewelry in Little Rock, Arkansas. The commercials are based around emotion and Roberson’s tag, “We Love The Way You Love” gave us the ability to create something even more unique. Instead of traditional jewelry commercials that jump directly into a sale or pushing you in their store through product shots, we knew that the once in a life time journey of becoming married would bring more value and modern appeal to their potential and lifelong customers.

I hope you enjoy this second spot that we shot on location in Staunton, Virginia.

Thanks to Barrister Books and Mockingbird for their support and locations!

Roberson’s Fine Jewelry – Wedding Spot (30 Seconds)

This past weekend, I directed, shot, and edited a few commercials for Roberson’s Fine Jewelry  in Little Rock, Arkansas. The commercials are based around emotion and Roberson’s tag, “We Love The Way You Love” gave us the ability to create something even more unique. Instead of traditional jewelry commercials that jump directly into a sale or pushing you in their store through product shots, we knew that the once in a life time journey of becoming married would bring more value and modern appeal to their potential and lifelong customers.

I hope you enjoy this first spot we shot on location in Staunton, Virginia. Be sure to look for the remaining spots next Tuesday and Thursday as we lead  up to Valentine’s Day!

Thanks to Barrister Books and Mockingbird for their support and locations!

  • January 28, 2010 - 4:00 am

    Whitney - So! I absolutely love your idea. You’re right; it does provide an exceptional connection to the viewer/customer by showing everyday love instead of flashy diamond necklaces that only enhance the love that already exists. Also, the location is aged and, if I may, beautifully neglected, providing lovely scenery that both catches the eye and is reminiscent of normal streets across America. Over all, wonderful work.

  • March 1, 2010 - 4:18 am

    Britt - Nice commercial, a job well done

    And I really like that song in the background. What’s the name of the song and who’s the artist?

    Thanks.

  • March 1, 2010 - 2:30 pm

    Josh Gooden - Thanks Britt! The artist is John Zambricki and the song is “Airport Goodbye”. We licensed everything through Getty Images.

Commercial Production Update

This past weekend, I directed a few commercials for a popular jewelry store in Little Rock, Arkansas. While I cannot reveal the company yet, the commercials are based around emotion and the special moments that we all cherish. I look forward to sharing the final commercials with you later this week.

For you filmmakers out there, the spots were shot using high end cameras capable of shooting high resolution stills and the highest tier of HD video. This concept brings a new level of quality and distinction, which was previously only seen by big budget productions. I invite you to see my “Senior Fusion” concept that takes senior portraits to the next level and hopefully it will inspire you to create your own “fusion” productions.

Here are some brief teasers of the commercial shoot from this past weekend:

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