Always Be – Holley Maher // Music licensed through The Music Bed

Music is licensed courtesy of WithEtiquette.

So why does this matter?

Currently we deliver our films on DVDs, which are only standard definition. It still looks good, but does not have the same level of clarity as HD has. The only upside is that almost everyone has a player. To make it HD, we would to burn blu-ray discs (few people have players) or deliver the film online via FTP or through Vimeo. In the end, we want our clients to have a product that is of the best quality, and is future proof. To us the HD file is the clear winner, but there has not been an easy way to get that to your TV. With Apple TV, we finally have an inexpensive solution to really bring your wedding film to your television in the way it was meant to be seen. When I first pulled Vimeo up and started watching my films on a 60-inch TV with surround sound, I was absolutely blown away. It is a completely different experience, and the quality is outstanding. I definitely spent a few hours watching my films in awe of how much better they looked. Therefore, for our 2012 and 2013 clients, we want to make this experience available to you. For 2012, we are going to offer the finished HD film as a downloadable file for free. For potential 2013 clients, we are going to give you the choice of DVDS or the downloadable file. If you choose the downloadable file only, you will receive 150 dollars off the package price. We strongly believe that disc based players will start to disappear over the next few years, and we want to give our clients a file that is archivable and in the best quality. If you do choose to go the Apple TV route, once you download your film, all you need to do is drop it in iTunes and you will be all set to view it.

Music licensed through WithEtiquette and The Music Bed

As I prepare to finish the last few films of 2011, I can only think about the thirty-two amazing couples we have had the privilege to get to know over this past year. In January, I wrote about our process, and how the story plays the largest role in our films. The stories this year have been incredible and we were blown away by how many couples let us into their lives, and not just provide “coverage” of their wedding day. We are so blessed to be able to do what we love, and today I wanted to share some advice for any aspiring photographers or cinematographers looking to get into this field.

1) You have to go through a large body of work, before you will find your style.

Unfortunately, I learned this the hard way this year, but it is the truth. Do a huge volume of work. Put yourself on a deadline so that every week or every month, you are going to finish one project. As Chase Jarvis preaches, “Create, Share, and Sustain.” It is only by going through a large volume of work that you are going to catch up and close that gap. So that the work you are making is as good as your ambitions. You are going to fail, a lot, and that is what will shape your style. You just have to go out there and start shooting. It has taken me over 60 weddings to make me realize what I really wanted to make, and I am still experimenting (might be an endless journey).

2) Your time is valuable.

I cannot stress this enough. Put an hourly limit on what your doing and charge accordingly. I used to give unlimited time at weddings, and no one respected me at all. We would get to the event super early, nothing would be ready to shoot yet, and then we would leave late. Now, I have limits on my packages, and things move on time or it is not captured. You have to be firm on this, or you will end up suffering when you have a few extra hours to edit later on.

3) Personal work defines everything else.

Unfortunately, my schedule this year left me almost no time for my self. I took on way too much work and its strained on my creativity this year. The magical thing that separates us is our personal work. I would go as far as to say that personal work should always come first and should inspire your paid work. It is your chance to experiment without worry. In most cases, personal work has led to me other jobs, and it typically gets more attention than paid work.

4) Respect others…aka the photographer vs. videographer.

We have worked with brilliant photographers, and we have worked with “oh god a videographer” photographers. No matter what, we treat those professionals the same and with respect. While styles vary, I always try to respect another professional’s work, as long as they do the same for me. In some cases, people have given us no respect, and while we are very angry with those individuals, we remained professional. I suggest you research the vendors you will be working with before the event and send them an email explaining what you do and how you do it. After all, we are both there to capture the bride and groom’s wedding day and make it the best it can be.

5) Network and educate.

Networking is essential in any industry, and its gotten us in more amazing situations than we could have dreamed of. Who knew I would be shooting a wedding in NYC for Stillmotion or helping them out on their amazing Showtime documentary if I did not attend their workshop last November. A simple introduction can get you far, and in our case many referrals from photographer friends. You just have to put yourself out there and you will not only make great friends, but you will learn a lot from them too.