Josh Gooden - Photography + Cinematography Blog » Commercial

Elisa B. Photography // Film

Josh Gooden — Fri, 23 Sep 2011 14:40:32 +0000

A few months ago, Elisa contacted me about doing a promotional film for her photography business and I could not have been more excited! One of the biggest things I love about cinema is being able to tell stories and I always find it fascinating to hear why people love what they do and how they started. You also get that raw energy and emotion thats so hard to present through text. Elisa and Edward had a wonderful group of past clients and other vendors to help tell the story of her brand and her unique look (lots of film awesomeness).We shot most of the film at Pippin Hill Vineyards, which has the most amazing evening light ever and the absolutely perfect bridal suite with beautiful soft light (we shot the interview there). A list of all the vendors can be found below. I really hope you enjoy her film below and be sure to check out her work here!

Vendors:

Pippin Hill Farm & Vineyard

Stonegate Event Rentals

Rock Paper Scissors

Hedge Fine Blooms

Just A Little Ditty

Maliha Creations

Jannie Baltzer Couture Headpieces

Lora Elaine

Festive Fare

While I don’t usually put technical details in blog posts, I figured I would here as we are using some sweet new tools. The interview was filmed with the Sony FS100, which is our lovely new ceremony/interview camera, and Leica R primes. The Leica glass is completely amazing and razor sharp (the R mount is compatible with the 5D Mark II as well and is less expensive than M mount since its not made anymore). All the other sequences were filmed with the Canon 1D Mark IV, which we purchased earlier this year. Its better suited for video, has a very similar look to the Mark II, and just absolutely rocks. I use it almost exclusively with a Manfrotto monopod and the 24/35/50/135 set of Canon L Primes. All the tracking sequences were shot with a 5D Mark II and a 24mm 1.4 with the Cinevate Atlas 30 slider and a Steadicam Flyer LE. Everything was edited together in Final Cut Pro and graded in Color.

Roberson’s Fine Jewelry | Fall 2010 Commercials

Josh Gooden — Thu, 11 Nov 2010 20:53:59 +0000

In late September, I had an amazing opportunity to fly out to Little Rock, Arkansas for a few days to shoot commercials for Roberson’s Fine Jewelry. The creative team at Roberson’s Fine Jewelry is always amazing to work with and it was neat to finally meet everyone at their fabulous store in Little Rock. For this set of commercials, we decided to focus more on the in store experience as opposed to the highly successful concept based spots we shot earlier this year in Virginia. The goal with the following commercials was really to give a sense of the atmosphere and helpful staff that make up the experience of the store.

For more information about Roberson’s Fine Jewelry, you can visit their website here. The music is properly licensed through WithEtiquette.com

Roberson’s Fine Jewelry – Engagement Spot (30 Seconds)

Josh Gooden — Fri, 05 Feb 2010 02:43:34 +0000

I directed, shot, and edited a few commercials for Roberson’s Fine Jewelry in Little Rock, Arkansas. The commercials are based around emotion and Roberson’s tag, “We Love The Way You Love” gave us the ability to create something even more unique. Instead of traditional jewelry commercials that jump directly into a sale or pushing you in their store through product shots, we knew that the once in a life time journey of becoming married would bring more value and modern appeal to their potential and lifelong customers.

I hope you enjoy this second spot that we shot on location in Staunton, Virginia.

Thanks to Barrister Books and Mockingbird for their support and locations!

Roberson’s Fine Jewelry – Wedding Spot (30 Seconds)

Josh Gooden — Thu, 28 Jan 2010 03:47:22 +0000

This past weekend, I directed, shot, and edited a few commercials for Roberson’s Fine Jewelry in Little Rock, Arkansas. The commercials are based around emotion and Roberson’s tag, “We Love The Way You Love” gave us the ability to create something even more unique. Instead of traditional jewelry commercials that jump directly into a sale or pushing you in their store through product shots, we knew that the once in a life time journey of becoming married would bring more value and modern appeal to their potential and lifelong customers.

I hope you enjoy this first spot we shot on location in Staunton, Virginia. Be sure to look for the remaining spots next Tuesday and Thursday as we lead up to Valentine’s Day!

Thanks to Barrister Books and Mockingbird for their support and locations!

Commercial Production Update

Josh Gooden — Tue, 26 Jan 2010 00:39:31 +0000

This past weekend, I directed a few commercials for a popular jewelry store in Little Rock, Arkansas. While I cannot reveal the company yet, the commercials are based around emotion and the special moments that we all cherish. I look forward to sharing the final commercials with you later this week.

For you filmmakers out there, the spots were shot using high end cameras capable of shooting high resolution stills and the highest tier of HD video. This concept brings a new level of quality and distinction, which was previously only seen by big budget productions. I invite you to see my “Senior Fusion” concept that takes senior portraits to the next level and hopefully it will inspire you to create your own “fusion” productions.

Here are some brief teasers of the commercial shoot from this past weekend:

Chocolate Occasions | Promotional Film

Josh Gooden — Fri, 18 Sep 2009 11:31:15 +0000

Objective: Film a promotional film for Chocolate Occasions and virally market it on WhereToGetEngaged.com which is a social networking platform for the wedding and engagement industry.

This is the promotional film I wrote, shot, and edited for the incredible belgian chocolate shop, “Chocolate Occasions.”

The incredible thing is that I planned it out completely by using Cinemek’s “Hitchcock” on my iphone. It saved a ton of time and I was able to deliver a full fledged storyboard while meeting with the client.

Chocolate Occasions is located in Harrisonburg, Virginia and ships all over the United States. You may contact them via their website below:
chocolateoccasions.com

For more information on how your business can benefit from our production team, please contact me.

Technical Info:
Shot on a Sony PMW-EX1 with a Letus Elite. I used the Zeiss 28mm 2.8, 50mm 1.4, 85mm 1.4, and the Nikkor 105mm 2.8. Zacuto baseplates, rods, and supports were also used.

All tracking shots were conducted using an Indi-Slider.

Panera Bread Promotional Film

Josh Gooden — Fri, 04 Sep 2009 20:54:07 +0000

Objective: Help take a franchise of Panera Bread and virally market it on WhereToGetEngaged.com,which is a social networking platform for the wedding and engagement industry.

This is the promotional film I wrote, shot, and edited for the Blue Ridge franchise of Panera Bread located throughout Virginia. The store we shot at is located in Harrisonburg, Virginia.

Winner of Zacuto’s Z-Kudos Award:
zacuto.blogspot.com/2009/05/z-kudos-award-winner-4-josh-gooden.html

Technical Info:
Shot on a Sony PMW-EX1 with a Letus Elite. I used a 28mm 2.8 (Wide), 50mm 1.4 (Primary Lens), 105mm 2.8 Macro, and a 180mm 2.8. Then a Zacuto kit to keep it all together.

All tracking shots were conducted using an Indi-Slider.

Feedback is greatly appreciated.