I directed, shot, and edited a few commercials for Roberson’s Fine Jewelry in Little Rock, Arkansas. The commercials are based around emotion and Roberson’s tag, “We Love The Way You Love” gave us the ability to create something even more unique. Instead of traditional jewelry commercials that jump directly into a sale or pushing you in their store through product shots, we knew that the once in a life time journey of becoming married would bring more value and modern appeal to their potential and lifelong customers.

I hope you enjoy this second spot that we shot on location in Staunton, Virginia.

Thanks to Barrister Books and Mockingbird for their support and locations!

This past weekend, I directed, shot, and edited a few commercials for Roberson’s Fine Jewelry  in Little Rock, Arkansas. The commercials are based around emotion and Roberson’s tag, “We Love The Way You Love” gave us the ability to create something even more unique. Instead of traditional jewelry commercials that jump directly into a sale or pushing you in their store through product shots, we knew that the once in a life time journey of becoming married would bring more value and modern appeal to their potential and lifelong customers.

I hope you enjoy this first spot we shot on location in Staunton, Virginia. Be sure to look for the remaining spots next Tuesday and Thursday as we lead  up to Valentine’s Day!

Thanks to Barrister Books and Mockingbird for their support and locations!

For you filmmakers out there, the spots were shot using high end cameras capable of shooting high resolution stills and the highest tier of HD video. This concept brings a new level of quality and distinction, which was previously only seen by big budget productions. I invite you to see my “Senior Fusion” concept that takes senior portraits to the next level and hopefully it will inspire you to create your own “fusion” productions.

Here are some brief teasers of the commercial shoot from this past weekend:

Objective: Film a promotional film for Chocolate Occasions and virally market it on WhereToGetEngaged.com which is a social networking platform for the wedding and engagement industry. 

This is the promotional film I wrote, shot, and edited for the incredible belgian chocolate shop, “Chocolate Occasions.” 

The incredible thing is that I planned it out completely by using Cinemek’s “Hitchcock” on my iphone. It saved a ton of time and I was able to deliver a full fledged storyboard while meeting with the client. 

Chocolate Occasions is located in Harrisonburg, Virginia and ships all over the United States. You may contact them via their website below:
chocolateoccasions.com


For more information on how your business can benefit from our production team, please contact me. 

Technical Info:
Shot on a Sony PMW-EX1 with a Letus Elite. I used the Zeiss 28mm 2.8, 50mm 1.4, 85mm 1.4, and the Nikkor 105mm 2.8. Zacuto baseplates, rods, and supports were also used. 

All tracking shots were conducted using an Indi-Slider.

Objective: Help take a franchise of Panera Bread and virally market it on WhereToGetEngaged.com,which is a social networking platform for the wedding and engagement industry. 

This is the promotional film I wrote, shot, and edited for the Blue Ridge franchise of Panera Bread located throughout Virginia. The store we shot at is located in Harrisonburg, Virginia. 

Winner of Zacuto’s Z-Kudos Award: 
zacuto.blogspot.com/2009/05/z-kudos-award-winner-4-josh-gooden.html

Technical Info:
Shot on a Sony PMW-EX1 with a Letus Elite. I used a 28mm 2.8 (Wide), 50mm 1.4 (Primary Lens), 105mm 2.8 Macro, and a 180mm 2.8. Then a Zacuto kit to keep it all together. 

All tracking shots were conducted using an Indi-Slider. 

Feedback is greatly appreciated.