Roberson’s Fine Jewelry – Wedding Spot (30 Seconds)

Thursday, January 28, 2010 Posted in Commercials, Films, News

This past weekend, I directed, shot, and edited a few commercials for Roberson’s Fine Jewelry  in Little Rock, Arkansas. The commercials are based around emotion and Roberson’s tag, “We Love The Way You Love” gave us the ability to create something even more unique. Instead of traditional jewelry commercials that jump directly into a sale or pushing you in their store through product shots, we knew that the once in a life time journey of becoming married would bring more value and modern appeal to their potential and lifelong customers.

I hope you enjoy this first spot we shot on location in Staunton, Virginia. Be sure to look for the remaining spots next Tuesday and Thursday as we lead  up to Valentine’s Day!

Thanks to Barrister Books and Mockingbird for their support and locations!

by Josh Gooden

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January 28, 2010 - 4:00 am

Whitney - So! I absolutely love your idea. You’re right; it does provide an exceptional connection to the viewer/customer by showing everyday love instead of flashy diamond necklaces that only enhance the love that already exists. Also, the location is aged and, if I may, beautifully neglected, providing lovely scenery that both catches the eye and is reminiscent of normal streets across America. Over all, wonderful work.

March 1, 2010 - 4:18 am

Britt - Nice commercial, a job well done

And I really like that song in the background. What’s the name of the song and who’s the artist?

Thanks.

March 1, 2010 - 2:30 pm

Josh Gooden - Thanks Britt! The artist is John Zambricki and the song is “Airport Goodbye”. We licensed everything through Getty Images.

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