Josh Gooden – Photography + Cinematography Blog » Wedding and Event Cinematography + Photography in Virginia

A few days ago, I found myself wandering into the Apple Store to “just look”. Of course, I came out with something, but this time I feel like I purchased something revolutionary. In the last two years, streaming video has become a huge part of our lives. From on demand content to Netflix, most users are using streaming services rather than discs. While I could do this through my cable box, TV, Blu Ray player, and Xbox 360, it was never easy to stream personal content over to my TV from my computer. The Apple TV solves that and it is a steal at 100 dollars. You can easily bring over your music, photos, and video through home share in iTunes or stream videos from your Vimeo or Youtube accounts.

So why does this matter?

Currently we deliver our films on DVDs, which are only standard definition. It still looks good, but does not have the same level of clarity as HD has. The only upside is that almost everyone has a player. To make it HD, we would to burn blu-ray discs (few people have players) or deliver the film online via FTP or through Vimeo. In the end, we want our clients to have a product that is of the best quality, and is future proof. To us the HD file is the clear winner, but there has not been an easy way to get that to your TV. With Apple TV, we finally have an inexpensive solution to really bring your wedding film to your television in the way it was meant to be seen. When I first pulled Vimeo up and started watching my films on a 60-inch TV with surround sound, I was absolutely blown away. It is a completely different experience, and the quality is outstanding. I definitely spent a few hours watching my films in awe of how much better they looked. Therefore, for our 2012 and 2013 clients, we want to make this experience available to you. For 2012, we are going to offer the finished HD film as a downloadable file for free. For potential 2013 clients, we are going to give you the choice of DVDS or the downloadable file. If you choose the downloadable file only, you will receive 150 dollars off the package price. We strongly believe that disc based players will start to disappear over the next few years, and we want to give our clients a file that is archivable and in the best quality. If you do choose to go the Apple TV route, once you download your film, all you need to do is drop it in iTunes and you will be all set to view it.